“The role of the group is to co-ordinate communications activity across the sector with a view to shifting the narrative on public libraries from one that is primarily focused on cuts, to one that shows a more balanced view.”
In the current environment of grinding public sector cuts any news about the value of libraries is to be supported. Although whether or not that ‘shows a more balanced view’ is open to debate. While welcoming the initiative I would argue that the real balance is tempering good news with the reality of the cuts. The danger otherwise is to simply present stories out of context and promote the view that despite the funding crisis ‘all is well’ and ‘aren’t library staff a wonderful bunch for carrying on’.
Such a ‘rose tinted’ approach would do the public library sector a disservice as we know from bitter experience that Ed Vaizey is a master of using rose-tinted stories to justify his own inaction around library closures.
Libraries do indeed accomplish wonderful things and quite rightly celebrate them: the Universal Offers, Libraries Change Lives, Summer Reading Challenge, Reading Ahead, and National Libraries Day, amongst many other programmes, not to mention all the wonderful regional and local initiatives. All of which are feted and promoted by the SCL, Cilip, ASCEL, Reading Agency, Arts Council, and libraries up and down the country.
The issue therefore becomes how will the establishment of a communications sub-group improve the message, or the understanding of the political paymasters, when years of the above bodies doing so hasn’t?
Even reports highlighting the societal, health, and economic benefits of libraries have so far failed to improve the narrative or protect funding for libraries. The information is out there but falling on ears deafened by the overwhelming roar of austerity and the pressure of providing adult social care.
David Lankes made a similar argument for the profession to take control of the narrative while at the same time recognising:
“… that budget cuts have been so deep, the political lack of understanding of public libraries so disconnected from the reality and, yes, the lack of leadership (structurally at least) so dysfunctional that to blame librarians for the failure to change into 3D community workshop engineering hi-tech wunderkinds is a bit much. But that’s the challenge, my friends. We need to convince the politicians that libraries are relevant to their goals and the public that libraries are places to be cherished (and not just with placards). This may be very hard with some public-service hating anti-professional and deeply ideological politicians but there are other people out there and even the most dyed in the wool reactionary is not demonic.”
This is a legitimate argument and one the Taskforce is taking on board. But it’s not just about changing the narrative, such communication needs to underpin concrete action and improvement.
However, a positive narrative around libraries is going to be difficult to achieve when the reality is so grim. Even the BBC, which is represented on the Taskforce, have highlighted the extent of the cuts, including:
• 343 libraries closed, 207 of them buildings, 132 mobile and four “other”
• 232 transferred, 174 to community groups and 58 outsourced
• 111 proposed for closure over the next year
The media coverage is to be welcomed as an opportunity to celebrate what is important about libraries and counter the misleading data over closures. Certainly, the BBC’s research and analysis is to be more trusted that Ed Vaizey’s notorious use of desk research to compile misleading data, despite having the full resources of the DCMS at hand. The Guardian newspaper has stated that libraries are facing the greatest crisis in their history.
So it becomes a difficult chronicle to challenge while at the same time treading the fine line between government dogma re: localism and devolution, and the expectations of the profession and campaigners.
Highlighting good news stories and ‘golden moments’ while important is unlikely to produce an epiphany regarding the value of libraries within government circles.
Libraries do need positive stories, positive reinforcement about their value, and the Taskforce are right to take this on. The dichotomy however is that such stories during a period of deep cuts and widespread cynicism regarding government policy on libraries could lead to a disconnect from the reality of the crisis and the accusation of misplaced Pollyannaism.
Or to put it another way; it’s one thing to want to change the décor but it’s another to merely paper over the cracks.